Milton’s TSC Store will soon be known as Peavey Mart.
Their parent company, Peavey Industries LP announced the change recently. In a press release, they say all TSC stores across Ontario will receive the rebranding.
The President and CEO of Peavey Industries LP, Doug Anderson, is enthusiastic about the change. “We are eager to move forward with this conversion, strengthening our corporate brand while further streamlining our internal processes,” he says. “Peavey Industries first purchased controlling interest in 2016, and later fully acquired TSC Stores LP at the end of 2017. Throughout this course, a vision was formed to create a focused, delineated organization – a ‘company of one’. Having recently achieved this with the completed integration of our programs, departments, services, operating systems, and ongoing product alignment, it makes sense for our next action to be the combining of these two major retail entities into a single national brand.”
The rebranding of TSC stores will give the company 89-stores under the Peavey Mart name. Peavey Industries says it is proud of the Peavey Mart brand’s integrity and strength in Canada. “The marketing and communications benefits are immense,” says Jest Sidloski, VP Marketing, Customer Experience and eCommerce. “When considering the opportunity to streamline our marketing programs and resources. With a single, recognized and undiluted brand, our messaging can be refined, increasing our ability to reach, communicate and engage effectively with our customers on a more profound level across all mediums we employ – flyers, online, social media, radio as well as other proven channels.”
The change will be finalized in February, 2021. TSCStores.com will remain active. Peavey Industries says over time, they will make the transition to using strictly peaveymart.com.
